I serve as the creative director of UpBeat Daily magazine, the official trade show publication of The NAMM Show and Summer NAMM, two annual conventions produced by NAMM, the National Association of Music Merchants. I design the entire look of UpBeat Daily—from the print magazine and digital editions to the brand's website, eNewsletters and marketing collateral. This is a tabloid magazine that needs to communicate as quickly as a news feed, delivering live news and views from around the NAMM Show.