Chicago Sinfonietta considers the concert experience to be even more than just a dialogue between performers and audience. And that was evident from its annual event publication Dialogue. For the 2019-2020 season, the goal was to create a print marketing piece that informed, entertained and prompted concert-goers to experience the music of what has been called the world’s most diverse orchestra. Dialogue focuses on five critical conversations about the world we live in: the Environment; Inclusion; Racism; Essential Perspectives; and, Multiculturalism. Looking for an entirely new look for this edition, marketing executives from the Sinfonietta asked me to start from scratch in developing the design of this edition.